Where is the IoT market heading? Key trends for 2026 and our debut at The Things Conference in Amsterdam!
The IoT industry is developing at a lightning-fast pace. Technology is maturing, and market expectations are shifting as well. Here are the key directions shaping global IoT:
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Edge AI: Processing data directly on the sensor (e.g., local vibration analysis and sending an immediate failure alert instead of streaming raw data).
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Mass Deployment: Zero-touch provisioning and full deployment automation for networks consisting of thousands of devices.
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Hybrid Connectivity: Combining BLE, NB-IoT/LTE-M, and satellite communication within a single data logger.
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Energy Harvesting: Harvesting energy from the environment and ultra-low power consumption that drastically extends battery life.
All of these topics were the main focus of the 9th edition of The Things Conference—the premier global IoT event held on September 22–23, 2026, in Amsterdam, which brought together over 2,500 experts from around the world.
We are proud to have been a Bronze Partner of this conference! For us, it was a unique event—we participated in it for the very first time. What convinced us to make this decision was the invitation from the organizers and the exceptionally engaging format combining a trade show with a conference. We particularly appreciated the excellent organizational solutions: ready-to-use booth modules (it was enough to send graphic designs for printing) allowed us to arrive straight from the airport with literally just a suitcase, unpack our equipment, and set up the booth immediately.
Another value was the Solutions Board, where exhibitors showcased their products, making it easy for visitors to quickly compare quality and technological parameters. 
Customers could compare products from different manufacturers on the Solutions Board – Efento NB-IoT logger
Our debut was summed up by a tongue-in-cheek slogan at our booth:
“It’s our first time at The Things Conference. We were busy deploying 150K NB-IoT sensors.”
That’s how many Efento NB-IoT devices are operating worldwide—remember, we also manufacture BLE loggers!
